About
I bring clarity to complex ideas and structure to creative work.
My work sits at the intersection of marketing strategy, audience understanding, communication, and execution. I am most effective when I can take a broad objective, identify what matters to the audience, and turn it into messaging, materials, and systems that are clear, useful, and ready to implement.
PROFESSIONAL STORY
My path into marketing strategy has not been limited to one industry, and that range has become one of my strongest professional advantages.
Through Trifecta Consulting, I support client work across website strategy, customer journeys, social media, digital design, messaging, and workflow development. I have helped transform broad client direction into launch plans, page-level website recommendations, campaign assets, and repeatable systems that improve consistency and make execution easier.
At Equine Instincts, I work across brand strategy, artist and artwork marketing, collector communications, consumer research, campaign development, and sales enablement. My work supports a growing equestrian art collective representing more than 30 artists and welcoming more than 300 visitors in an average week.
One of my central responsibilities has been understanding how different buyers approach art. I have researched the questions and barriers that influence emerging collectors, experienced buyers, equestrian property owners, farms, private estates, and community decision-makers. I then use those insights to develop clearer content, buyer education, placement visualizations, proposals, and sales materials.
I also created a structured sales and marketing system for six monumental bronze works, including buyer profiles, audience-specific messaging, outreach sequences, discovery questions, objection guidance, proposal materials, and pipeline tracking.
Before moving more fully into marketing strategy, I developed experience in gallery leadership, public relations, insurance, sales, and account management. Those roles taught me how to manage high-trust relationships, understand individual and business needs, communicate value clearly, and follow through with discipline. I exceeded sales goals by more than 20% across consecutive quarters and supported portfolios ranging from hundreds to more than 1,000 clients.
WHAT I DO BEST
Translate complexity
into clarity
Connect audience
insight to execution
Balance creative and commercial thinking
Build repeatable systems
Work across disciplines
I organize dense information, competing priorities, and broad ideas into messages and plans that people can understand and act on.
I look beyond demographics to understand motivations, questions, objections, and decision-making behavior.
I care about voice, visuals, and experience, but I also consider what the work needs to accomplish for the organization.
I create templates, frameworks, and workflows that make strong execution easier to maintain.
I can move between strategy, writing, design direction, client communication, research, and project organization without losing sight of the larger objective.
PROFESSIONAL DIRECTION
I am seeking opportunities in marketing communications, content strategy, brand marketing, integrated campaigns, social media, client strategy, and sales enablement.
I am especially drawn to organizations that value thoughtful communication, curiosity, strong execution, and the ability to contribute across both strategic and hands-on work.
PERSONAL NOTE
What motivates me most is seeing an idea become clearer, stronger, and more useful through thoughtful marketing.
Whether I am shaping a brand narrative, improving a website journey, building a campaign, or developing materials that help a buyer make a more confident decision, I value work that connects insight with action.
